Marketing Research Decisions

(As with all research studies, there is some error in the data.)

Competitive Advertising Study

The Competitive Advertising Study provides a report containing an estimate of the amount of advertising each firm spent in each market area last quarter.

Cost:  $40,000 per study

Competitive Sales Force Study

The Competitive Sales Force Study returns a report containing an estimate of the number of sales people each firm employed in each market area last quarter.  

Cost:  $20,000 per study

Consumer Preference Studies I

The Consumer Preference Studies I reports consumer preferences by market area.  

Cost $80,000

Consumer Preference Studies II

The Consumer Preferences Studies II also reports consumer preferences by market area.  Within each market area, preferences are reported by quality and features levels.  

Cost 60,000

Sales Force Compensation Study

The Sales Force Compensation Study provides an estimate of the quarterly take-home pay of a sales person for each company by area last quarter.  

Cost $40,000